

ALVES, Caetano; BANDEIRA, Sílvia. Dicionário de Marketing

AAEKER D. Building Strong Brands

AAEKER, David; BATRA, Rajev; MYERS, John. Advertising Management

ARENS, William; WEIGOLD, Michael. Contemporary advertising

BELCH, George; BELCH, M. Introduction to advertising and promotion

HIGGINS, Dennis. The art of writing advertising